How to Increase Shopping Cart Abandonment
Future Now's Marketing Optimization Blog
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Featured Content by Future Now:
What a Google & Yahoo! Image Search Reveals
My friend, Juan Guillermo Tornoe’s Hispanic Trending blog is always a good read. His post Search Engine’s Perception of Hispanic vs. Latino made me think.
First, the headline made me consider why I think of myself as Hispanic but never use the term Latino to describe myself. For those of you confused by that, Spanish is my first language. I never learned English until I went to school. My parents immigrated to the US from Argentina in 1962 and my mother’s family spoke Spanish as their first language centuries before Columbus bumped into the island of Hispaniola, they …
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Written by:
Jeffrey Eisenberg
How to Get Buy-in for Conversion Rate Optimization
I just arrived home from San Francisco where I attended the eMetrics Marketing Optimization Summit. As always, it’s great to catch up with friends and participate in enlightening conversations. A key theme of my …
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Written by:
Bryan Eisenberg
Facebook Ads Prove That “Targeting” Demographics Is Silly
Social media advertising isn’t just another fad. With all of that juicy customer info we give social networks each day, for free, businesses of all sizes are lining up to cash in by offering the right ad to the right person, guaranteed — or so they think.
Sometimes it works. …
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Written by:
Robert Gorell
Study: Brand Erosion Caused By E-Commerce Friction
The new “Ouch Point” survey from the Opinion Research Corporation suggests that U.S. e-commerce websites are still — believe it or not — frustrating shoppers.
As first reported by Direct Magazine, the survey found that…
19% dislike learning an item was back-ordered or out of stock …
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Written by:
Robert Gorell
Website Optimization vs. Redesign: The UFO Metaphor
Who would throw away a perfectly good UFO house?
That’s exactly what happened in Taiwan more than 20 years ago, as you can see from these Flickr photos.
Wow. An entire resort filled with UFO-style houses.
Abandoned.
Seeing this made …
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Written by:
Robert Gorell
Win Tickets to the IMC Mobile Marketing Conference
If you’ll be in New York City on June 4th — or looking for an excuse to visit — here’s your chance.
The IMC Mobile Marketing conference, in addition to offering a 20% discount to …
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Written by:
Robert Gorell
Affiliates May Be a Tax Liability! Amazon Sues New York…
The New York Times is reporting on Amazon’s lawsuit contesting the recently enacted New York state law which requires online retail outlets to collect sales tax on items sold to the state’s residents.
Slashdot sums up the new tax law:
“…based on a novel definition of what …

Written by:
Bryan Eisenberg
Tips From a Client Who Doubled His Conversion Rate
When I wrote about how Mint.com quickly builds trust with visitors, I forgot to mention that — although coworkers had recommended Mint’s financial planning service — a former FutureNow client had written in to say he …
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Written by:
Robert Gorell
Are Your Analytics Reports Breaking News or Listing Facts?
I have a friend who works in the online marketing department for a multi-million-dollar clothing retailer in Canada. Because they’re still stuck in the dark ages and don’t yet have an online store, the company’s web marketing team consists of …
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Written by:
Melissa Burdon
Using Customer Review Keywords to Pick Up Women, Men
Have you ever noticed that if you really want good information about a product, you’re much more likely to find that information in a product review than in the product description itself?
Why aren’t product descriptions more helpful?
Here’s one thought: …
...continue reading "Using Customer Review Keywords to Pick Up Women, Men"
Written by:
Holly Buchanan
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10 Questions to Ask Yourself Before Using Flash
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