My friend, Juan Guillermo Tornoe’s Hispanic Trending blog is always a good read. His post Search Engine’s Perception of Hispanic vs. Latino made me think.

First, the headline made me consider why I think of myself as Hispanic but never use the term Latino to describe myself. For those of you confused by that, Spanish is my first language. I never learned English until I went to school. My parents immigrated to the US from Argentina in 1962 and my mother’s family spoke Spanish as their first language centuries before Columbus bumped into the island of Hispaniola, they …

I just arrived home from San Francisco where I attended the eMetrics Marketing Optimization Summit. As always, it’s great to catch up with friends and participate in enlightening conversations. A key theme of my …

Social media advertising isn’t just another fad. With all of that juicy customer info we give social networks each day, for free, businesses of all sizes are lining up to cash in by offering the right ad to the right person, guaranteed — or so they think.

Sometimes it works. …

The new “Ouch Point” survey from the Opinion Research Corporation suggests that U.S. e-commerce websites are still — believe it or not — frustrating shoppers.

As first reported by Direct Magazine, the survey found that…

19% dislike learning an item was back-ordered or out of stock …

Who would throw away a perfectly good UFO house?

That’s exactly what happened in Taiwan more than 20 years ago, as you can see from these Flickr photos.

Wow. An entire resort filled with UFO-style houses.

Abandoned.

Seeing this made …

If you’ll be in New York City on June 4th — or looking for an excuse to visit — here’s your chance.

The IMC Mobile Marketing conference, in addition to offering a 20% discount to …

The New York Times is reporting on Amazon’s lawsuit contesting the recently enacted New York state law which requires online retail outlets to collect sales tax on items sold to the state’s residents.

Slashdot sums up the new tax law:
“…based on a novel definition of what …

When I wrote about how Mint.com quickly builds trust with visitors, I forgot to mention that — although coworkers had recommended Mint’s financial planning service — a former FutureNow client had written in to say he …

I have a friend who works in the online marketing department for a multi-million-dollar clothing retailer in Canada. Because they’re still stuck in the dark ages and don’t yet have an online store, the company’s web marketing team consists of …

Have you ever noticed that if you really want good information about a product, you’re much more likely to find that information in a product review than in the product description itself?

Why aren’t product descriptions more helpful?

Here’s one thought: …