As a self-professed tool junkie, I’m a sucker for shiny new tools. I love tools of any kind — Web tools, software tools, and on a Sunday morning you might even find me in the Brooklyn Home Depot wiping the drool from my mug as admire this fine kosher beef grilling tool.

No doubt, these are exciting times if you love Web tools. For the many folks who are dizzy trying to sort out conversion optimization tool choices, it might …

As the economy is changing so are advertisers media placement efforts. According to Bloomberg, USA Today’s ad sales fell 27 percent in June, the steepest monthly decline this year and worse than the 16 percent drop reported for all Gannett publications. During the quarter, Gannett’s national advertising slid 14 …

I just returned from Shop.org’s Online Merchandising Workshop in Huntington Beach where I presented the second keynote. I want to tell you more about the first keynote speech where, Raul Vasquez …

Expectations.

For every site you visit there are certain expectations that you bring with you. Because of these expectations, shopping carts should be as simple and straight forward as possible. You’ve already convinced your customer to buy so don’t deter them at the last moment. Instead, fulfill their …

Are you measuring your bounce rates? These are the visitors who are landing on your site and are leaving without making a second click. Bouncers to your website should be considered a negative statistic: the site …

Fireworks are synonymous with July 4th and celebrating the day. While watching the festivities this year with my family, I wondered why do we keep coming back year after year? Why do we feel …

Want your website to sound open, uncontrived, and authentic? Keep reading! In our previous compendiums on copywriting advice, most of the links to Roy Williams’ Monday Morning Memos never made it into the post due to some kind of technical glitch. …

There is a lot of interesting information to report from our Marketing Analytics in Action survey from about a week ago. …

Would you like to join me at a marketing to women event here in New York City?

About.com and Brandweek are presenting a roundtable and cocktail party Thursday, July 17, starting at 3pm. You can join me as part of the exclusive in-person audience for “Online She Trusts… or Does …

Social media is exploding. Everyone’s talking about the huge advertising potential. I see companies and marketers getting positively giddy:

“Think of it! Millions and millions of people we can hyper target with relevant messages and offers, contextual targeting, …