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Plain-spoken Online Conversion Rate Newsletter - covering web design, sales, marketing, copywriting, usability, SEO, relationship marketing and consumer psychology. |
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"Top Ten Internet Marketing Myths" From the Wizards of Web1. People don’t want to be sold 2. Best practices are the best practices 3. A picture is worth a thousand words 4. The Internet is like television 5. It’s easy to buy on the Internet 6. The Internet is best understood as a direct marketing medium 7. Having the right traffic is the key element in making sales 8. B2B sales are more complex than B2C sales 9. Content is king 10. Price is everything on the Internet This list is taken from the 3 day workshop taught at Roy H. Williams' Wizard Academy, Wizards of Web, by Bryan and Jeff Eisenberg (publishers of GrokDotCom).
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