Archive for January, 2004
How You CAN The Spammers
Ask and ye shall receive: how to report spammers under the CAN-SPAM Act of 2003.
What a bunch of conscientious humans you guys are!! Seems lots of you are dying to report those scummy spammers to whatever appropriate agency will take your compliant. Either that, or whistle-blowing is next on the career agenda.
When I reviewed the basic implications of the CAN-SPAM Act of 2003 last time, it didn’t even cross my mind to include information on how to report offenders. But it crossed your minds … and you very kindly brought it to my attention (”Hey Grok, shape up and get with the program!”).
Apparently, the matter didn’t cross very many other minds out there, because it wasn’t exactly easy to tiptoe my way through the Internet tulips to discover a useful answer.
But green is the color of persistence!
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Read the entire newsletter: Volume 86
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Written by:The Grok
You Talkin’ To Me?
Robert DeNiro and your web site visitors are asking the same question. “Are you talking to me? I’m the only one here.”
It’s not just a line, it’s the essence of your relationship with your visitors. You think you’re talking to the hordes, ’cause you’ve got big numbers every month. But your Web site is not a lecture hall or a convention center. It’s an intimate little space where you and a visitor interact one-on-one. And there’s no such thing as an average user!
So if you have thousands, even millions, of visitors to your Web site, how do you talk to each one as an individual? Join me for an interview with Holly Buchanan, Future Now’s Vice President of Client Services.
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Read the entire newsletter: Volume 86
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Written by:The Grok
CAN-SPAM: Loin-Girding 101
The most basic way to understand how changes to your Web site affect your conversion rates.
What you need to know and do about the CAN-SPAM Act of 2003
Many of the things I suggested you do to be a decent human being when it came to managing the email side of your online business (Opting Options) are no longer optional niceties you can employ to delight your customers. The CAN-SPAM Act of 2003 will make basic courtesy mandatory. Or else! As in, do not pass Go; do not collect $200.1
In this case, one bad apple absolutely can spoil the entire bushel basket. Everyone - me, you and even that chubby red guy who flies around with reindeer once a year - will now be held accountable for the content they fling through cyberspace to existing and potential customers. Think you don’t need to worry because you’re a Good Guy and have only ever managed a permission-based email list? Wrongo!
We are all going to have to develop new strategies and incorporate new tactics to make email continue to work for us. It’s loin-girding time, folks. So, in my welcome to 2004 and the official advent of CAN-SPAM, here are some useful girding ideas.2
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Read the entire newsletter: Volume 85
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Written by:The Grok
