Ask and ye shall receive: how to report spammers under the CAN-SPAM Act of 2003.

What a bunch of conscientious humans you guys are!! Seems lots of you are dying to report those scummy spammers to whatever appropriate agency will take your compliant. Either that, or whistle-blowing is next on the career agenda.

When I reviewed the basic implications of the CAN-SPAM Act of 2003 last time, it didn’t even cross my mind to include information on how to report offenders. But…

...continue to read "How You CAN The Spammers"

Robert DeNiro and your web site visitors are asking the same question. “Are you talking to me? I’m the only one here.”

It’s not just a line, it’s the essence of your relationship with your visitors. You think you’re talking to the hordes, ’cause you’ve got big numbers every month. But your Web site is not a lecture hall or a convention center. It’s an intimate little space where you and a visitor interact one-on-one. And there’s no such thing as…

...continue to read "You Talkin’ To Me?"

The most basic way to understand how changes to your Web site affect your conversion rates.

What you need to know and do about the CAN-SPAM Act of 2003

Many of the things I suggested you do to be a decent human being when it came to managing the email side of your online business (Opting Options) are no longer optional niceties you can employ to delight your customers. The CAN-SPAM Act of 2003 will make basic courtesy mandatory. Or else! As in,…

...continue to read "CAN-SPAM: Loin-Girding 101"