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CAN-SPAM: Loin-Girding 101

Posted By The Grok On January 1, 2004 @ 12:06 am In Advertising,Articles,Branding and Advertising Rants,Email Marketing,GrokDotCom Newsletter,Marketing Rants,Volume 85 | 2 Comments

The most basic way to understand how changes to your Web site affect your conversion rates.

What you need to know and do about the CAN-SPAM Act of 2003

Many of the things I suggested you do to be a decent human being when it came to managing the email side of your online business (Opting Options [1]) are no longer optional niceties you can employ to delight your customers. The CAN-SPAM Act of 2003 [2] will make basic courtesy mandatory. Or else! As in, do not pass Go; do not collect $200.1

In this case, one bad apple absolutely can spoil the entire bushel basket. Everyone – me, you and even that chubby red guy who flies around with reindeer once a year – will now be held accountable for the content they fling through cyberspace to existing and potential customers. Think you don’t need to worry because you’re a Good Guy and have only ever managed a permission-based email list? Wrongo!

We are all going to have to develop new strategies and incorporate new tactics to make email continue to work for us. It’s loin-girding time, folks. So, in my welcome to 2004 and the official advent of CAN-SPAM, here are some useful girding ideas.2

Read the rest of this article [3].
Read the entire newsletter: Volume 85 [4]


Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com

URL to article: http://www.grokdotcom.com/2004/01/01/can-spam-loin-girding-101/

URLs in this post:

[1] Opting Options: http://www.grokdotcom.com/optingoptions.htm

[2] CAN-SPAM Act of 2003: http://www.spamlaws.com/federal/108s877.html

[3] Read the rest of this article: http://www.grokdotcom.com/topics/CanTheSpammers.html

[4] Read the entire newsletter: Volume 85: http://www.grokdotcom.com/Volumes/CanSpam.htm

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