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You Talkin’ To Me?
Posted By The Grok On January 15, 2004 @ 12:23 am In Articles,Customer Focus,GrokDotCom Newsletter,Personas,Psychographics,Relationship Building,Relevance,Sales Complexity,Volume 86 | 3 Comments
Robert DeNiro and your web site visitors are asking the same question. “Are you talking to me? I’m the only one here.”
It’s not just a line, it’s the essence of your relationship with your visitors. You think you’re talking to the hordes, ’cause you’ve got big numbers every month. But your Web site is not a lecture hall or a convention center. It’s an intimate little space where you and a visitor interact one-on-one. And there’s no such thing as an average user!
So if you have thousands, even millions, of visitors to your Web site, how do you talk to each one as an individual? Join me for an interview with Holly Buchanan, Future Now’s Vice President of Client Services.
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