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FutureNow Article
Sunday, Feb. 1, 2004

How Do You Measure Conversion?

By The Grok
February 1st, 2004

What I’d like conversion to mean to you!

What does a visitor have to do before you consider her “converted”?”Uh, duh, Grok,” I hear someone say. “Like, buy something, dude.”

Bing, bing, bing. Confetti falls. The crowds cheer.

Nobody would get that wrong, right? Well … it’s a good partial answer. But the real answer is that most Web sites have multiple points of conversion. Dozens. Hundreds. Sometimes thousands!

“Say what???”

Come into my parlor.

Here’s what I’d really like to tattoo on the ebusiness lobe of your brain: Conversion takes place whenever a visitor takes an action we want them to take. And because it can only be the participant’s decision to take that action, we must persuade them. If you want a bottom line on doing business online, that’s it.

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Comments (1)

  1. This is a very good question. For me, if the ads on my site helps the advertiser make a sale, then that is a conversion to me.

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