- Conversion Rate Optimization & Marketing Blog | FutureNow - http://www.grokdotcom.com -
How Do You Measure Conversion?
Posted By The Grok On February 1, 2004 @ 1:06 am In Articles,Buying Process,Conversion Rates,GrokDotCom Newsletter,Measurement Tools,Metrics,Volume 87 | 1 Comment
What I’d like conversion to mean to you!
What does a visitor have to do before you consider her “converted”?”Uh, duh, Grok,” I hear someone say. “Like, buy something, dude.”
Bing, bing, bing. Confetti falls. The crowds cheer.
Nobody would get that wrong, right? Well … it’s a good partial answer. But the real answer is that most Web sites have multiple points of conversion. Dozens. Hundreds. Sometimes thousands!
Come into my parlor.
Here’s what I’d really like to tattoo on the ebusiness lobe of your brain: Conversion takes place whenever a visitor takes an action we want them to take. And because it can only be the participant’s decision to take that action, we must persuade them. If you want a bottom line on doing business online, that’s it.
Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com
URL to article: http://www.grokdotcom.com/2004/02/01/how-do-you-measure-conversion/
URLs in this post:
 Read the rest of this article: http://www.grokdotcom.com/Volumes/HowDoYouMeasureConversion.htm
Copyright © 2009 FutureNow's GrokDotCom / Marketing Optimization Blog. All rights reserved.