Questions? (877) 643-7244
FutureNow Article
Monday, Mar. 15, 2004

Teasing Search Engine Advertising from the Soup

By The Grok
March 15th, 2004

Ways to improve the effectiveness of your pay-per-click advertising programs

Alphabet soup is on the menu today, except I’m going to ask you to search among the floating pasta for these letters: S, E, A, O and M. Grab three Ss and three Es while you’re at it. The rest you can eat … and while you are slurping away, I’ll talk about some search engine stuff that is terribly important to how you manage your online marketing efforts.

Eating alongside me is Catherine Seda, president of Seda Communication. The author of Search Engine Advertising: Buying Your Way to the Top to Increase Sales1 (which has the enviable distinction of going into a second printing within weeks of its release!!), Catherine will share with us some valuable suggestions for paid listings.

Read the rest of this article.
Read the entire newsletter: Volume 89

Add Your Comments

Comments (1)

  1. Your guide to all kinds of Lounge Chair Cushions.

Add Your Comments


Print this Article

More articles from The Grok

Marketing Optimization Blog
FREE Newsletter Sign-Up
send it once every: