Ways to improve the effectiveness of your pay-per-click advertising programs
Alphabet soup is on the menu today, except I’m going to ask you to search among the floating pasta for these letters: S, E, A, O and M. Grab three Ss and three Es while you’re at it. The rest you can eat … and while you are slurping away, I’ll talk about some search engine stuff that is terribly important to how you manage your online marketing efforts.
Eating alongside me is Catherine Seda, president of Seda Communication. The author of Search Engine Advertising: Buying Your Way to the Top to Increase Sales1 (which has the enviable distinction of going into a second printing within weeks of its release!!), Catherine will share with us some valuable suggestions for paid listings.