What you are trying to accomplish should always shape how you go about accomplishing it
The other day, a guy comes up to me in the grocery store. “Hey, you’re that Martian what’s-it from GrokDotCom, aren’t you?”I plaster on my how-nice smile as I poke through the tomatoes. “That’s me, alright.”
He settles into a soap-box stance. “You know, I read that book on copywriting … you know, the one with the picture of you on the cover? It was pretty good.”
“Thanks, dude,” I nod. “I’ll convey your reactions to Bryan, Jeffrey and Lisa.”
“Yeah, but …”
Here it comes. I hate this. The moment when I’m going to have to justify something in the nicest way possible when what I really want to do is zap the guy with a lightening bolt (if only Martians could).
It seems my grocery store commentator really liked Persuasive Online Copywriting, so he decided to visit the Web site for this newsletter. It was there he determined that while we might understand the theory of writing persuasively, we were inept at putting it into practice for ourselves.