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Let the Purpose Guide You
What you are trying to accomplish should always shape how you go about accomplishing it
The other day, a guy comes up to me in the grocery store. “Hey, you’re that Martian what’s-it from GrokDotCom, aren’t you?”I plaster on my how-nice smile as I poke through the tomatoes. “That’s me, alright.”
He settles into a soap-box stance. “You know, I read that book on copywriting … you know, the one with the picture of you on the cover? It was pretty good.”
“Thanks, dude,” I nod. “I’ll convey your reactions to Bryan, Jeffrey and Lisa.”
“Yeah, but …”
Here it comes. I hate this. The moment when I’m going to have to justify something in the nicest way possible when what I really want to do is zap the guy with a lightening bolt (if only Martians could).
It seems my grocery store commentator really liked Persuasive Online Copywriting, so he decided to visit the Web site for this newsletter. It was there he determined that while we might understand the theory of writing persuasively, we were inept at putting it into practice for ourselves.
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Read the entire newsletter: Volume 90
Around the Net: Around the Net…- Blog Money: The Income Outlook for 2009 January 5, 2009
- Social Media Resolutions for 2009 January 5, 2009
- If I Could Change One Thing About the SEO Industry, It Would Be... January 5, 2009
- US Air Force Web Posting Response Assessment January 5, 2009
- Calling All Sports Fans - ESPN.com gets redesign January 5, 2009
- Big List of 2008 Recap Posts January 5, 2009
- Get Closer to Your Customers Now January 5, 2009
- Too Much Data Vs. Actionable InsightJanuary 5th, 2009
- Killing Web AnalystsJanuary 2nd, 2009
- The Sciences and Disciplines of Web Site OptimizationJanuary 2nd, 2009
- January 15th:
Free Webinar with Guest Jim Sterne: 2009 is Our Year to ShineWe all agree that the sooner we can put 2008 behind us the better. Should we be looking forward to 2009? Yes, says Jim Sterne, Chairman of the Web Analytics Association and Founder of the eMetrics Marketing Optimization Summit.
He says 2009 is Our Year to Shine. This is the year that web data and web intelligence come into their own. This is the year upper management will be looking to the web for rescue - and you'll be there with the answers. If, that is, you stand ready to move up the to the next level of continuous web marketing improvement and that is all about tactics this year. Jim will lay out the conceptual framework and then tell you exactly where you need to focus your attention to make 2009 the best year yet for your business online.
Register now as space is limited.
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