Archive for May, 2004
Missed Opportunities?
To improve conversion, make sure your landing pages deliver on their pre-click promise
Having landing pages on the brain (like you do), I was swapping grumps with my friend and colleague, Brad Powers of NextResponse, a marketing delivery and analytics company.
One of the most obvious ways to channel your visitors successfully into the persuasive architecture of your site is to understand and acknowledge the nuances of your traffic (you can get our latest white paper on Persuasion Architecture in pdf-format). Where did these folks come from? What was the implicit promise you made to them that brought them to you? What action are you motivating them to take? Where do you want them to go?
Higher-Powered-Beings know, we aren’t talking rocket science. But this isn’t always obvious to some folks. So let’s make it real obvious.
Read the rest of this article.
Read the entire newsletter: Volume 92
Related Posts:
Written by:The Grok
Sweating the Small Stuff
Three ways to make sure the details always keep your visitors moving forward in your sites persuasive architecture.
Sometimes it’s small stuff. Actually, all too often it’s small stuff. Details. Things you think are no big deal. But when it comes to your conversion rates and that ROI pot of gold, little things can have a big impact. Contrary to that popular book title, if you are looking to do better, you really really do need to sweat the small stuff.
Here’s the question to keep in mind: From any single point on your Web site, how do you keep your visitor fully engaged and moving forward in the process? Do you remove all the dead ends, unnecessary navigation loops and nonproductive pit stops?
No? Then here are three ideas to get you started.
Read the rest of this article.
Read the entire newsletter: Volume 91
Related Posts:
Written by:The Grok
