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Archive for May, 2004

FutureNow Article
Saturday, May. 15, 2004

Missed Opportunities?

May 15th, 2004

To improve conversion, make sure your landing pages deliver on their pre-click promise

Having landing pages on the brain (like you do), I was swapping grumps with my friend and colleague, Brad Powers of NextResponse, a marketing delivery and analytics company.

One of the most obvious ways to channel your visitors successfully into the persuasive architecture of your site is to understand and acknowledge the nuances of your traffic (you can get our latest white paper on Persuasion Architecture in pdf-format). Where did…

...continue to read "Missed Opportunities?"

FutureNow Article
Saturday, May. 1, 2004

Sweating the Small Stuff

May 1st, 2004

Three ways to make sure the details always keep your visitors moving forward in your sites persuasive architecture.

Sometimes it’s small stuff. Actually, all too often it’s small stuff. Details. Things you think are no big deal. But when it comes to your conversion rates and that ROI pot of gold, little things can have a big impact. Contrary to that popular book title, if you are looking to do better, you really really do need to sweat the small stuff.


...continue to read "Sweating the Small Stuff"

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