To improve conversion, make sure your landing pages deliver on their pre-click promise

Having landing pages on the brain (like you do), I was swapping grumps with my friend and colleague, Brad Powers of NextResponse, a marketing delivery and analytics company.

One of the most obvious ways to channel your visitors successfully into the persuasive architecture of your site is to understand and acknowledge the nuances of your traffic (you can get our latest white paper on Persuasion Architecture in pdf-format). Where did these folks come from? What was the implicit promise you made to them that brought them to you? What action are you motivating them to take? Where do you want them to go?

Higher-Powered-Beings know, we aren’t talking rocket science. But this isn’t always obvious to some folks. So let’s make it real obvious.

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