- Conversion Rate Optimization & Marketing Blog | FutureNow - http://www.grokdotcom.com -
Posted By The Grok On May 15, 2004 @ 1:20 am In Advertising,Articles,Branding and Advertising Rants,Email Marketing,GrokDotCom Newsletter,Landing Page Optimization,PPC Advertising,Search Engine Marketing,Volume 92 | 1 Comment
To improve conversion, make sure your landing pages deliver on their pre-click promise
One of the most obvious ways to channel your visitors successfully into the persuasive architecture of your site is to understand and acknowledge the nuances of your traffic (you can get our latest white paper on Persuasion Architecture  in pdf-format). Where did these folks come from? What was the implicit promise you made to them that brought them to you? What action are you motivating them to take? Where do you want them to go?
Higher-Powered-Beings know, we aren’t talking rocket science. But this isn’t always obvious to some folks. So let’s make it real obvious.
Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com
URL to article: http://www.grokdotcom.com/2004/05/15/missed-opportunities/
URLs in this post:
 landing pages on the brain : http://www.grokdotcom.com/topics/landingpage.htm
 NextResponse: http://www.nextresponse.com/
 get our latest white paper on Persuasion Architecture: http://www.realworldsales.com/calculator/persuasionarchitecture.pdf
 Read the rest of this article: http://www.grokdotcom.com/topics/landingpagedesign.htm
 Read the entire newsletter: Volume 92: http://www.grokdotcom.com/Volumes/Volume5-15-04.htm
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