Know which Key Performance Indicators are worth measuring

Oooo … cookies. And the real kind at that! Hmmm. Chocolate chip or maybe one of those oatmeal raisin ones? Or what about those almondy things? Oh, it’s murder to have to decide which to pick.

You might think the same is true when you try to figure out what you want to measure on your Web site. But actually, all choices are not equal when it comes to your ebusiness data and the metrics that transform it into meaningful information. To be blunt, most data you don’t want.

But don’t worry. I’m about to pass the plate. Except I’m going to point out which Key Performance Indicators (KPIs) should comprise the basics of your online measuring, testing and optimization activities. So, please, help yourself to a KPI!

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