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Help Yourself to a KPI
Know which Key Performance Indicators are worth measuring
Oooo … cookies. And the real kind at that! Hmmm. Chocolate chip or maybe one of those oatmeal raisin ones? Or what about those almondy things? Oh, it’s murder to have to decide which to pick.
You might think the same is true when you try to figure out what you want to measure on your Web site. But actually, all choices are not equal when it comes to your ebusiness data and the metrics that transform it into meaningful information. To be blunt, most data you don’t want.
But don’t worry. I’m about to pass the plate. Except I’m going to point out which Key Performance Indicators (KPIs) should comprise the basics of your online measuring, testing and optimization activities. So, please, help yourself to a KPI!
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Read the entire newsletter: Volume 93
Around the Net: Around the Net…- Your January Reading List January 5, 2009
- Calling All Sports Fans - ESPN.com gets redesign January 5, 2009
- Blog Money: The Income Outlook for 2009 January 5, 2009
- Big List of 2008 Recap Posts January 5, 2009
- Get Closer to Your Customers Now January 5, 2009
- QUOTE: Beauty is more important in computing than January 5, 2009
- When ad targeting goes bad January 5, 2009
- Too Much Data Vs. Actionable InsightJanuary 5th, 2009
- Killing Web AnalystsJanuary 2nd, 2009
- The Sciences and Disciplines of Web Site OptimizationJanuary 2nd, 2009
- January 15th:
Free Webinar with Guest Jim Sterne: 2009 is Our Year to ShineWe all agree that the sooner we can put 2008 behind us the better. Should we be looking forward to 2009? Yes, says Jim Sterne, Chairman of the Web Analytics Association and Founder of the eMetrics Marketing Optimization Summit.
He says 2009 is Our Year to Shine. This is the year that web data and web intelligence come into their own. This is the year upper management will be looking to the web for rescue - and you'll be there with the answers. If, that is, you stand ready to move up the to the next level of continuous web marketing improvement and that is all about tactics this year. Jim will lay out the conceptual framework and then tell you exactly where you need to focus your attention to make 2009 the best year yet for your business online.
Register now as space is limited.
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