Questions? (877) 643-7244
FutureNow Article
Tuesday, Jun. 1, 2004

The Nitty Gritty Behind the Glamour

By The Grok
June 1st, 2004

Monitoring your Key Performance Indicators helps you manage your online efforts effectively

It’s time we had a serious talk about numbers. Data. Metrics. Web analytics. Doesn’t matter what you call the stuff, you simply must stay on top of how your Web site is doing. And the only way you can do that is by looking at those digits. Are you making money or losing it hand over fist? Do you know which parts of your site are humming along like a perfectly tuned engine and which stand in need of a complete overhaul? If you do something one way and then decide to make a change, are you evaluating the effect of that change?

What’s a body to do? Look … up in the sky (cue music) … it’s a bird … it’s a plane … it’s a KPI!

Read the rest of this article.
Read the entire newsletter: Volume 93

Add Your Comments

Comments (1)

  1. can you answer me please?

Add Your Comments


Print this Article

More articles from The Grok

Marketing Optimization Blog
FREE Newsletter Sign-Up
send it once every: