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The Nitty Gritty Behind the Glamour

Posted By The Grok On June 1, 2004 @ 1:22 am In Analytics,Articles,GrokDotCom Newsletter,Measurement Tools,Metrics,Volume 93,Web Analytics | 1 Comment

Monitoring your Key Performance Indicators helps you manage your online efforts effectively

It’s time we had a serious talk about numbers. Data. Metrics. Web analytics. Doesn’t matter what you call the stuff, you simply must stay on top of how your Web site is doing. And the only way you can do that is by looking at those digits. Are you making money or losing it hand over fist? Do you know which parts of your site are humming along like a perfectly tuned engine and which stand in need of a complete overhaul? If you do something one way and then decide to make a change, are you evaluating the effect of that change?

What’s a body to do? Look … up in the sky (cue music) … it’s a bird … it’s a plane … it’s a KPI!

Read the rest of this article [1].
Read the entire newsletter: Volume 93 [2]

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URL to article: http://www.grokdotcom.com/2004/06/01/the-nitty-gritty-behind-the-glamour-2/

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[1] Read the rest of this article: http://www.grokdotcom.com/topics/thenittygrittybehindglamour.htm

[2] Read the entire newsletter: Volume 93: http://www.grokdotcom.com/Volumes/Volume6-1-04.htm

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