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FutureNow Article
Tuesday, Jun. 15, 2004

Are You Using the Words Your Customers Are Using?

By The Grok
June 15th, 2004

Understanding the keywords and trigger words your customers would use is essential to your ability to persuade

Numbers and words, numbers and words. Imagine Jiminy Cricket on your shoulder whispering that in your ear. Or, if you’re not keen on crickets, imagine the Dallas Cheerleaders waving their pom poms as they chant that mantra over and over.

Why? Because as we say around here, numbers and words are pretty much the Alpha and Omega of ebusiness. What’s it all about, Alfie? You got it … numbers and words.

Last time we talked at length about metrics, specifically your Key Performance Indicators. Numbers. Now I want to look at words, the special words that relate to you and your business. Except I’m not interested in the words you would use to describe yourself, your products or your services. I’m interested in the words your potential visitors would use. And oddly enough, they don’t always call stuff what you’d call it.

Why should you care about the words your potential visitors use?

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