Well, well. Aren’t we Internet worker bees causing quite a stir…again!
From BusinessWorld Online…
E-Biz Strikes Again!
The Internet has rewritten the rules for books, music, and travel. Which industries are next? Here are sixAs the Internet boom turned into bust, corporate America could be forgiven for allowing itself a small sigh of relief. When all was giddy, and the stock market giddiest of all, big companies feared the disruptive power of the Net. Look what happened to Barnes & Noble (BKS ), they fretted, as Amazon.com (AMZN ) changed the game of bookselling. Or how Expedia Inc. (IACI ) overran travel agents. No one wanted to be the next to get “Amazoned.” Read more.
But we shouldn’t let our dot com heads get too big, we didn’t really rewrite the rules of entire industries, we were just able to follow them more specifically.
The Internet just gives saavy customer centric companies a way to follow the rules much better. We are better equipped to do a superior job giving our customer exactly what she wants, when she wants it,and how she wants it. She responds in kind by tossing more and more of her cash our way.
And giving the customer what she wants, when she wants and how she wants it has been the only relevant business rule since the first cave-dude traded some firemaking flint for a slab of mammoth rump roast.
Dot Coms forgot that rule during bust numero uno, and if I can do anything about it I wanna make sure we don’t do that again.
We all agree that the sooner we can put 2008 behind us the better. Should we be looking forward to 2009? Yes, says Jim Sterne, Chairman of the Web Analytics Association and Founder of the eMetrics Marketing Optimization Summit.
He says 2009 is Our Year to Shine. This is the year that web data and web intelligence come into their own. This is the year upper management will be looking to the web for rescue - and you'll be there with the answers. If, that is, you stand ready to move up the to the next level of continuous web marketing improvement and that is all about tactics this year. Jim will lay out the conceptual framework and then tell you exactly where you need to focus your attention to make 2009 the best year yet for your business online.
Register now as space is limited.
June 22nd, 2004
11:53 am
Intelligent post. Intelligent notes. Intelligent man…understanding that giving your customer exactly what SHE wants, when SHE wants it, and how SHE wants it is the true path to success. Jane approves. She will pass this good information along to Dick.
June 2nd, 2005
9:46 pm
lol wtf?