http://www.grokdotcom.com/2004/06/25/world-world-please-make-sense/ Marketing blog focused on marketing optimization, improving website conversion rates, search engine marketing, web analytics, word of mouth, etc. Sun, 22 Nov 2009 03:54:04 -0600 http://wordpress.org/?v=2.8.6 hourly 1 http://www.grokdotcom.com/2004/06/25/world-world-please-make-sense/comment-page-1/#comment-6 Yvonne DiVita Sat, 26 Jun 2004 12:39:57 +0000 http://67.59.138.131/2004/06/25/world-world-please-make-sense/#comment-6 We're all in sales -- no matter what we do. We sell the latest movie to friends, the best restaurant, the newest make of car...it's in our nature to influence others to make purchases. Now, if we could only get out of our own way and remember, in true sales, it isn't about US, it's about the client. And how much the client WANTS the product, not how much he or she NEEDS it. If we all pay attention to the coming political battle, we'll see who has the best salesmenship. If Kerry doesn't get his wife out from behind his left shoulder, he's a goner, for sure. We’re all in sales — no matter what we do. We sell the latest movie to friends, the best restaurant, the newest make of car…it’s in our nature to influence others to make purchases. Now, if we could only get out of our own way and remember, in true sales, it isn’t about US, it’s about the client. And how much the client WANTS the product, not how much he or she NEEDS it. If we all pay attention to the coming political battle, we’ll see who has the best salesmenship. If Kerry doesn’t get his wife out from behind his left shoulder, he’s a goner, for sure.

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