Questions? (877) 643-7244
FutureNow Post
Monday, Jun. 28, 2004 at 6:21 pm

Wizards First Rule

By Persuasion Architects
June 28th, 2004

0812548051.01.LZZZZZZZ
Below is a real life email exchange between X-Gaming Customer Service (A Future Now Client) and one of their site’s visitors…the names have been changed to protect the not-so-innocent.

—–Original Message—–
From: Customer
Sent: Sunday , June 27, 2004 12:08 AM
Subject: Bulletproof?

hi i am just wondering if the x-arcade is really bulletproof

—–Original Message—–
From: Xgaming, Inc
Sent: Monday , June 28, 2004 10:39 AM
Subject: Bulletproof?

Not literally sir, it is made of wood.

Herbert

Customer Service Representative

Roy H. Williams “The Wizard of Ads” explains the above interaction with far greater eloquence than I can. He calls it “The Wizard’s First Rule” and teaches it in his Magical Worlds Communications Workshop taught exclusively at Wizard Academy. You should go.

In the same workshop Roy also teaches a communication technique called “Particle Stack” which we used extensively when writing the X-Gaming home page copy. The copy has been live less than a week and we have already seen some nice increases in conversion.

Add Your Comments

Comments (2)

  1. Ahhh, the wizards first rule…eloquently taught by Roy Williams….yeah, i think people need to attend the Wizard Academy to truly appreciate this rule of advertising, marketing, and pretty much any communication.

    Great post. Funny email. Good example of the rule in action.

  2. Very nice site. Will sure visit again.

Add Your Comments

Print this Article
Share

More articles from Persuasion Architects

Let Us Help You Increase Conversion

Name:
Your Company:
Your Email:
Your Phone:
Company Website (optional):


Comments (optional):

  • January 15th:
    Free Webinar with Guest Jim Sterne: 2009 is Our Year to Shine

    We all agree that the sooner we can put 2008 behind us the better. Should we be looking forward to 2009? Yes, says Jim Sterne, Chairman of the Web Analytics Association and Founder of the eMetrics Marketing Optimization Summit.

    He says 2009 is Our Year to Shine. This is the year that web data and web intelligence come into their own. This is the year upper management will be looking to the web for rescue - and you'll be there with the answers. If, that is, you stand ready to move up the to the next level of continuous web marketing improvement and that is all about tactics this year. Jim will lay out the conceptual framework and then tell you exactly where you need to focus your attention to make 2009 the best year yet for your business online.


    Register now as space is limited.


Marketing Optimization Blog
FREE Newsletter Sign Up
send it once every: