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Wizards First Rule

Posted By Persuasion Architects On June 28, 2004 @ 6:21 pm In Branding and Advertising Rants | 2 Comments

0812548051.01.LZZZZZZZ [1]
Below is a real life email exchange between X-Gaming [2] Customer Service (A Future Now Client) and one of their site’s visitors…the names have been changed to protect the not-so-innocent.

—–Original Message—–
From: Customer
Sent: Sunday , June 27, 2004 12:08 AM
Subject: Bulletproof?

hi i am just wondering if the x-arcade is really bulletproof

—–Original Message—–
From: Xgaming, Inc
Sent: Monday , June 28, 2004 10:39 AM
Subject: Bulletproof?

Not literally sir, it is made of wood.

Herbert

Customer Service Representative

Roy H. Williams “The Wizard of Ads” explains the above interaction with far greater eloquence than I can. He calls it “The Wizard’s First Rule” and teaches it in his Magical Worlds Communications Workshop taught exclusively at Wizard Academy [3]. You should go.

In the same workshop Roy also teaches a communication technique called “Particle Stack” which we used extensively when writing the X-Gaming home page [2]copy. The copy has been live less than a week and we have already seen some nice increases in conversion.


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URL to article: http://www.grokdotcom.com/2004/06/28/wizards-first-rule/

URLs in this post:

[1] Image: http://www.grokdotcom.com/wp-content/uploads/typepad/architect/0812548051.01.LZZZZZZZ1.html

[2] X-Gaming : http://www.xgaming.com

[3] Wizard Academy: http://wizardacademy.com/academydescription.asp?ID=1

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