Monitoring your Key Performance Indicators helps you manage your online efforts effectively

It’s time we had a serious talk about numbers. Data. Metrics. Web analytics. Doesn’t matter what you call the stuff, you simply must stay on top of how your Web site is doing. And the only way you can do that is by looking at those digits. Are you making money or losing it hand over fist? Do you know which parts of your site are humming along like…

...continue to read "The Nitty Gritty Behind the Glamour"

Know which Key Performance Indicators are worth measuring

Oooo … cookies. And the real kind at that! Hmmm. Chocolate chip or maybe one of those oatmeal raisin ones? Or what about those almondy things? Oh, it’s murder to have to decide which to pick.

You might think the same is true when you try to figure out what you want to measure on your Web site. But actually, all choices are not equal when it comes to your ebusiness data and the…

...continue to read "Help Yourself to a KPI"