Colors mean things.

Colors inject moods of all flavors, murmer suggestively, drum loudly, or siren in confusion and panic. They can lend a helping hand, or quietely disrupt your site’s persuasive efforts. When considering color for your site the only thing worse than not taking color selection seriously is taking it too seriously. The struggle with speaking the language of color is that it can make alot of noise, but it never speaks precisely. This makes colors, by themselves, horrible persuaders. Never must we waste too much time placing that kind of responsibility on a color palette.

Color In Motion by Claudia Cortes is an ultra neato site about the communication and symbolism of color, a handy and fun addition to any web persons link collection. And in his audio book Thought Particles, Roy H. Williams “The Wizard Of Ads” teaches how colors and other ‘thought particles’ can be harnessed for better communication.

Of course, the ‘Red, White, and Blue’ Colors that will be proudly waving all across our country this weekend send a rich symbolic meaning as well.

Have a cool and safe Fourth, and if you don’t already have plans, pour yourself a cold one, log on, and we can watch the fireworks show together.