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Monday, Jul. 5, 2004 at 5:42 pm

Conversion Rate Apathy

By Persuasion Architects
July 5th, 2004

When talking conversion rates do you ever hear this type of mumbling and grumbling?

“Conversion rates my *&%?^ !!”

“Oh happy day, our conversion rate went from 1.57% to 2.12%! Big deal! How can anyone get excited about 2.12% unless it’s your income tax rate?”

“4.2% conversion huh? What about the other 95.8%?”

Believe it or not, there are some people that just plain don’t give a bo-diddly about conversion rates.

Are those *gasps* I hear? Now before you start dissin‘…..think about this.

Most of these conversion rate ‘hatas’ aren’t dumb, or even lazy, they just aren’t motivated and excited about teensy numbers.

Try thinking about it this way…

Would you rather have a 100% increase in conversion or see your conversion rate climb a mere 2 percentage points?

Neither is more desireable. Here is why…

If my site’s conversion rate is 2% and I increase it to 4%, I have effectively doubled, or increased my business and my conversion rate 100% right? So I wonder why so many of us billboard around the teeny weeny numbers when talking about conversion?

At face value a conversion rate percentage is a smaller number, and on the surface appears unimpressive, but consider what it represents and it’s effect on topline sales.

“Yes I would like to order a 4% conversion rate, that comes with a 100% increase in sales right?”

“Well yes, IF your conversion rate is 2% today?”

“Why yes it is”

Tip: The next time you are around someone that is eyeball rollin about conversion rates, don’t waste time blurtin gout “our conversion rate went from 1% to 1.1%, just tell them in a way they might actually get excited about…like this… ‘this month we saw a 10% increase in conversion”.

Which of the following is true…

A) 800 million people watched the Superbowl in 2004.
B) Only 26% of the world’s 6 billion people watched the Superbowl. That means that 74% didn’t.

Hint: Both A and B are true.

So is the Superbowl audience too small and depressing for ya, or are you looking at conversion rates in the smallish way?

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Comments (1)

  1. Helal olsun valla ne güzel yazmış yaaa tebrikler

    10.Sınıf Coğrafya Kitabı Cevapları

    10.Sınıf Coğrafya Kitabı Cevapları

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