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Thursday, Jul. 15, 2004 at 11:51 am

Power Of Suggestion

By Persuasion Architects
July 15th, 2004

Do Dumb Blonde Jokes Slow Mental Activity??atom-bblu-slvr

BERLIN (Reuters) – Blondes perform intelligence tests more slowly after reading jokes playing on their supposed stupidity, said psychologists in a newly published German study.

Some 80 women of various hair colors were tested on their mental capacity to work quickly and precisely in a series of psychometric tests. Before sitting the tests, half the participants had to read “dumb blonde” jokes, such as:

“Why do blondes open yogurt pots while still at the supermarket? — Because it says ‘Open Here’ on the lid.” Read more.

Isn’t that amazing? Just the suggestion of a common (and ridiculously untrue) stereotype can rock a mega-smart blonde’s confidence.

As human beings with or without hair, we are all vulnerable to such illogical and emotionally charged suggestions as this. The good news is that the power of suggestion can work in the opposite direction. It really is effortless for us to believe someone who is telling us that we possess all the traits we have been aspiring posess and embody our entire life.

Great persuasion occurs when someone whipsers in your ear that which you believe most about yourself, your values, and desires. Harley Davidson does a nice job doing this , and of course J. Peterman does too. Notice how each of these pages lead with copy about the reader, not the product or even benefits of the product. Great persuasion is the opposite of a dumb blonde joke, it empowers us and reinforces our loftiest of dreams.

Only crooks and grave-robbers play on our unfounded insecurities and use those to manipulate and control us . I’m glad we don’t have any of those reading this blog.

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Comments (3)

  1. “Only crooks and grave-robbers play on our unfounded insecurities and use those to manipulate and control us.”

    Isn’t playing on false positive self images for the benefit of selling products is also a way of manipulating and controlling, just like playing on negative self images?

  2. Zephyr,can you give an example of a product or service that plays on ‘false positives’?

  3. Your guide to all kinds of Lounge Chair Cushions.

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