We don’t often get a chance to share the success stories of our clients. Many of our clients would prefer to keep what we do for them on the QT, so that their competitors won’t be aware of what they are up to. Nevertheless, Maheesh Jain, VP of Sales & Marketing of Cafepress.com told our story to MarketingSherpa:

How CafePress.com Lowered Its Shopping Cart Abandonment Rate Dramatically

SUMMARY: If you work for an ecommerce site, this Case Study is a must-read.

Learn how CafePress.com redesigned their shopping cart checkout process to lower shopper abandonment rates from 25-30% to just 15%.

http://www.marketingsherpa.com/sample.cfm?contentID=2774