The only sane solution to persuading the millions of individuals who visit you
Remember that little cinematic cocktail-party-whisper into Dustin Hoffman’s ear? “Plastics.” These days (circa 2004), you come up to me, and I’ll happily stretch on tip-toe to whisper in your ear: “Personas.”
Taking that big step back to survey the lay of the ebusiness landscape, I see three organizational themes in our line of work: words, numbers and people. However, focusing your attention on the former two when you have incorporated no understanding of the third means your online conversion rates will consistently disappoint.