The only sane solution to persuading the millions of individuals who visit you

Remember that little cinematic cocktail-party-whisper into Dustin Hoffman’s ear? “Plastics.” These days (circa 2004), you come up to me, and I’ll happily stretch on tip-toe to whisper in your ear: “Personas.”

Taking that big step back to survey the lay of the ebusiness landscape, I see three organizational themes in our line of work: words, numbers and people. However, focusing your attention on the former two when you have incorporated no understanding of the third means your online conversion rates will consistently disappoint.

Read the rest of this article.
Read the entire newsletter: Volume 96