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Whispered Advice to The Graduate: Personas
Posted By Bryan Eisenberg On August 1, 2004 @ 1:28 am In Articles,GrokDotCom Newsletter,Marketing 2.0 / Web 2.0,Personas,Persuasion Architecture,Planning Methodology,Volume 96 | No Comments
The only sane solution to persuading the millions of individuals who visit you
Remember that little cinematic cocktail-party-whisper into Dustin Hoffman’s ear? “Plastics.” These days (circa 2004), you come up to me, and I’ll happily stretch on tip-toe to whisper in your ear: “Personas.”
Taking that big step back to survey the lay of the ebusiness landscape, I see three organizational themes in our line of work: words , numbers  and people. However, focusing your attention on the former two when you have incorporated no understanding of the third means your online conversion rates will consistently disappoint.
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URL to article: http://www.grokdotcom.com/2004/08/01/whispered-advice-to-the-graduate-personas/
URLs in this post:
 words: http://www.grokdotcom.com/topics/keyandtriggerwords.htm
 numbers: http://www.grokdotcom.com/topics/thenittygrittybehindglamour.htm
 Read the rest of this article: http://www.grokdotcom.com/topics/personaadvice.htm
 Read the entire newsletter: Volume 96: http://www.grokdotcom.com/Volumes/Volume8-1-04.htm
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