Please please please…..do me a favor…answer your visitors most pressing questions up front.

My wife and I have recently been discussing cooking up different and healthier meals for ourselves. A friend of hers recommended we subscribe to eDiets.com for a good meal plan. So a few evenings ago my wife and I pull up to the computer and give the site a visit.

***Click**** ***Click**** ***Click**** ***Click**** ***Click**** ***Click****

After about a minute of frustration clicking around the site we find the ‘Take A Tour’ button and watched the eDiets.com sales presentation.

“Sounds ok…how much does it cost?”

***Click**** ***Click**** ***Click****

“So how much does it cost?”

“It doesn’t say”

“Click the Free Analysis button”

After submitting 2 whole forms, we see what looks like a price

“$2.99 a week?”

“I think so…that’s cheap…it also says $1.99 here and here”

“What is all the fine print down there? I can’t read it, something about 38 bucks?”

“I dunno, I give up”

“Wanna watch that DVD we rented?

“Sounds good”

***goodbye click****

Sometimes you don’t have to ’sell me’ your product, I’m already sold. Sometimes all you need to do is make sure that when I first arrive at your site my questions get answered with minimal effort on my part and you get a conversion.

Are you answering your visitors most obvious question upfront, or are you forcing them buy the way you want them to?