Please please please…..do me a favor…answer your visitors most pressing questions up front.
My wife and I have recently been discussing cooking up different and healthier meals for ourselves. A friend of hers recommended we subscribe to eDiets.com for a good meal plan. So a few evenings ago my wife and I pull up to the computer and give the site a visit.
***Click**** ***Click**** ***Click**** ***Click**** ***Click**** ***Click****
After about a minute of frustration clicking around the site we find the ‘Take A Tour’ button and watched the eDiets.com sales presentation.
“Sounds ok…how much does it cost?”
***Click**** ***Click**** ***Click****
“So how much does it cost?”
“It doesn’t say”
“Click the Free Analysis button”
After submitting 2 whole forms, we see what looks like a price
“$2.99 a week?”
“I think so…that’s cheap…it also says $1.99 here and here”
“What is all the fine print down there? I can’t read it, something about 38 bucks?”
“I dunno, I give up”
“Wanna watch that DVD we rented?
Sometimes you don’t have to ‘sell me’ your product, I’m already sold. Sometimes all you need to do is make sure that when I first arrive at your site my questions get answered with minimal effort on my part and you get a conversion.
Are you answering your visitors most obvious question upfront, or are you forcing them buy the way you want them to?