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When Your Customers Speak English and You Don’t , Website Conversion Will Suffer
By Persuasion Architects
August 11th, 2004
As a persuasion architect it is my job to ‘translate’ industry and insider terms used by our clients and help them communicate the benefits of those terms and features in a way that will best appeal to a persona’s motives.
It is now my mission in life to sign this company (wmv download) up as a Future Now client and charge them by the word. Then our team can start looking for places to retire.
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August 12th, 2004
11:52 am
That is amazing. It seems too ridiculous to actually be true. You could truly retire after charging to translate that speech.
August 12th, 2004
3:48 pm
It certainly is ridiculous, and funny. As far as my research can tell this video was created as a spoof but even so thought it a perfect example of ‘how not to talk to your customers’.
Thanks for your comment!
March 7th, 2005
6:35 pm
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September 23rd, 2009
5:18 am
This could be a huge problem, there has been a time that I have been to a site and its in a different language, that I have left straight away, there is nothing worse that finding a topic that you can’t take part in.
October 11th, 2009
4:27 am
Thank for this article.
I weak in English too.