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Friday, Aug. 27, 2004 at 7:49 am

Broadband and a Faster Vs. Richer User Experience

By Persuasion Architects
August 27th, 2004

Late last week Internet Retailer reported on some very exciting news. Just a tad over 50% of US Households are accessing the internet using a broadband connection. Read the whole story.

This is good great news for ecommerce, it means the internet is becoming more important to people, it also means that some are going to spending more time, and eventually more money. Niiiice.

The worst thing that could happen now is a lot of ‘creative’ or ‘rich media’ web developers view this news as an excuse to build bandwidth intensive sites.

Please don’t.

Remember there are still 49% of folks who are still on dial-up, that’s alot of folks. Not to mention, people are buying broadband for a reason, they want a faster surfing experience. They are looking for speed, not a ‘richer’ media experience. How much better will the broadband users experience be if you continue to optimize for dial-up? The faster your site is percieved to load, the better your visitors experience on your site will be.

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