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7 Tips for Generating Leads Online
Seven suggestions to help your Web site convert more leads
Generating a lead may be the sole purpose of your site or a small piece of your marketing mix. Either way, it is always about answering a prospect’s unspoken questions and communicating the value of doing business with you.Folks do their research online precisely so they don’t have to interact with someone - think of your visitors as the most introverted people you ever knew. They come to you with curiosity, expecting you to understand what they need and to lead them along a comfortable path of enlightenment and delight. Every click represents an unspoken question they hope you will answer.
Can the design, architecture and content of your Web site convince visitors you’re valuable to them, so they give something of value to you in return by becoming leads? Here are seven suggestions to get you started.
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Read the entire newsletter: Volume 97
Around the Net: Around the Net…- Your January Reading List January 5, 2009
- Calling All Sports Fans - ESPN.com gets redesign January 5, 2009
- Blog Money: The Income Outlook for 2009 January 5, 2009
- Big List of 2008 Recap Posts January 5, 2009
- Get Closer to Your Customers Now January 5, 2009
- Social Media Resolutions for 2009 January 5, 2009
- QUOTE: Beauty is more important in computing than January 5, 2009
- Too Much Data Vs. Actionable InsightJanuary 5th, 2009
- Killing Web AnalystsJanuary 2nd, 2009
- The Sciences and Disciplines of Web Site OptimizationJanuary 2nd, 2009
- January 15th:
Free Webinar with Guest Jim Sterne: 2009 is Our Year to ShineWe all agree that the sooner we can put 2008 behind us the better. Should we be looking forward to 2009? Yes, says Jim Sterne, Chairman of the Web Analytics Association and Founder of the eMetrics Marketing Optimization Summit.
He says 2009 is Our Year to Shine. This is the year that web data and web intelligence come into their own. This is the year upper management will be looking to the web for rescue - and you'll be there with the answers. If, that is, you stand ready to move up the to the next level of continuous web marketing improvement and that is all about tactics this year. Jim will lay out the conceptual framework and then tell you exactly where you need to focus your attention to make 2009 the best year yet for your business online.
Register now as space is limited.
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