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What Does That Direct Navigation Statistic Mean?
Posted By The Grok On September 1, 2004 @ 1:30 am In Articles,GrokDotCom Newsletter,PPC Advertising,Search Engine Marketing,Usability,Volume 97 | No Comments
What does it mean that a large percent of users get to a Web site by direct navigation?
Here’s some food for thought.
You’re reading an article, and you come across this information nugget: A really big percentage of folks (60-some-odd-percent depending on the source) get to a Web site by direct navigation. That means they typed the Web address directly into their browser or they clicked on a favorite.
If you’re like most folks out there, still looking forward to your Web site’s glory days, this information probably has you in a panic. “A really big percent type the address in directly?” you quaver. “But that means they have to know about me first!”
Well … yeah. So what is that big percentage number in the article really telling you?
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