Participation in Future Now’s customer-focused online retail survey highlights frustrating practices.
Things are buzzing around here. It’s time for our annual Online Retail Study for Customer Focused Excellence. We’ve got our Excel sheets prepared, and we’re motivated to buy. We find something that trips our trigger (within budget, the accountant chimes in), we can purchase it. Of course, I would get assigned stores like golfballs.com (the balls are about the right size, but the clubs?) and gloss.com (you ever try to find an eye shadow that compliments a green complexion?).
It’s exciting. It’s got everybody happy. It’s even morale-building (except that the VP for Client Services won’t swap me for gloss.com). And it’s amazing what this little exercise reveals about the state of buying online. You’ll have an opportunity to hear from others about their shopping experiences in upcoming issues. And, naturally, we hope you take the time to read the forthcoming results.
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Read the entire newsletter: Volume 98
We all agree that the sooner we can put 2008 behind us the better. Should we be looking forward to 2009? Yes, says Jim Sterne, Chairman of the Web Analytics Association and Founder of the eMetrics Marketing Optimization Summit.
He says 2009 is Our Year to Shine. This is the year that web data and web intelligence come into their own. This is the year upper management will be looking to the web for rescue - and you'll be there with the answers. If, that is, you stand ready to move up the to the next level of continuous web marketing improvement and that is all about tactics this year. Jim will lay out the conceptual framework and then tell you exactly where you need to focus your attention to make 2009 the best year yet for your business online.
Register now as space is limited.
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