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Your Site’s Visitors May Not Be Users
User Centric Design is a tool, but not the solution to constructing a more persuasive and effective website.
Ease of use, and user experience, abliet VERY IMPORTANT, are not meant to address the complexities of needs and motivations visitors carry with them as they land on your site.
You need something more robust than a User Centered Design approach if you are gonna hit all those Key Performance Indicators goals you have set for your company.
The User-Centric Design Trap
User-centric design’s (UCD’s) aim is to enhance and improve the user’s experience with software or a product. This principle has benefits, but can it translate seamlessly to the commercial Web design process? Do UCD principles result in a customer-centric Web site that satisfies the diverse needs of potentially millions of visitors?
UCD complements the process of designing and optimizing a site for conversion, but it was never conceived to address the intricacies of building a persuasive system. Read More.
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- January 15th:
Free Webinar with Guest Jim Sterne: 2009 is Our Year to ShineWe all agree that the sooner we can put 2008 behind us the better. Should we be looking forward to 2009? Yes, says Jim Sterne, Chairman of the Web Analytics Association and Founder of the eMetrics Marketing Optimization Summit.
He says 2009 is Our Year to Shine. This is the year that web data and web intelligence come into their own. This is the year upper management will be looking to the web for rescue - and you'll be there with the answers. If, that is, you stand ready to move up the to the next level of continuous web marketing improvement and that is all about tactics this year. Jim will lay out the conceptual framework and then tell you exactly where you need to focus your attention to make 2009 the best year yet for your business online.
Register now as space is limited.
November 25th, 2004
4:28 am
I love your site. It´s really a pleasure to read through all this interesting stuff and it home.