- Conversion Rate Optimization & Marketing Blog | FutureNow - http://www.grokdotcom.com -
Your Site’s Visitors May Not Be Users
Posted By Persuasion Architects On September 17, 2004 @ 2:24 pm In Online Persuasion | 1 Comment
User Centric Design is a tool, but not the solution to constructing a more persuasive and effective website.
Ease of use, and user experience, abliet VERY IMPORTANT, are not meant to address the complexities of needs and motivations visitors carry with them as they land on your site.
You need something more robust than a User Centered Design approach if you are gonna hit all those Key Performance Indicators  goals you have set for your company.
The User-Centric Design Trap
User-centric design’s (UCD’s) aim is to enhance and improve the user’s experience with software or a product. This principle has benefits, but can it translate seamlessly to the commercial Web design process? Do UCD principles result in a customer-centric Web site that satisfies the diverse needs of potentially millions of visitors?
UCD complements the process of designing and optimizing a site for conversion, but it was never conceived to address the intricacies of building a persuasive system. Read More .
Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com
URL to article: http://www.grokdotcom.com/2004/09/17/your-sites-visitors-may-not-be-users/
URLs in this post:
 Key Performance Indicators: http://www.grokdotcom.com/topics/helpyourselftoakpi.htm
 Read More: http://www.clickz.com/experts/design/traffic/article.php/3408411
Copyright © 2009 FutureNow's GrokDotCom / Marketing Optimization Blog. All rights reserved.