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Are Visitors Pay Per Clicking Your Company into the Poorhouse?

Posted By Persuasion Architects On September 21, 2004 @ 2:10 pm In Conversion Rates,Online Persuasion | 1 Comment

We'd rather see your conversion graph look like thisUnless forking out more dollars for getting much less in return actually excites you, now is the time to get wide eyed about increasing your conversion rate and site ROI.

Keyword costs are quickly mounting to Everest proportions with no end on the horizon, and even if you can afford the costs, losing a visitor that cost you $5 bucks to get has gotta hurt [1]. More must be done to propel those pricey and precious prospects toward conversion.

Have no fear, Persuasion Architecture [2] has got your back.

From Internet Retailer’s most current issue…

Right This Way Successful search engine marketing no longer stops at a retail site’s front door—it carries shoppers deep into the store.

…Incorporating persuasion earlier in the buying process allows e-commerce sites to reach beyond visitors who arrive at the site ready to buy into the larger pool of visitors who are not yet ready to buy, but could be persuaded to with the right communication, in the right sequence. The upshot? A higher conversion rate that exceeds the lift which might be expected by just improving the checkout process or the shopping cart at the back end…

Read the entire article [3]


Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com

URL to article: http://www.grokdotcom.com/2004/09/21/are-visitors-pay-per-clicking-your-company-into-the-poorhouse/

URLs in this post:

[1] has gotta hurt: http://www.punchbaby.com/media/gitfakt/clips/TV/Stierkampf.wmv

[2] Persuasion Architecture: http://www.futurenowinc.com/designforconversion.htm

[3] Read the entire article: http://www.internetretailer.com/article.asp?id=12759

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