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What Does A Senior Persuasion Architect Do Anyways?

Posted By Persuasion Architects On September 21, 2004 @ 6:10 pm In Online Persuasion | 1 Comment

When out and about, while being introduced, or giving out my business card, the conversation typically rolls along like this…

“Senior Persuasion Architect? Hmmmm sounds like a fancy title, what exactly do you do?”

“I help Future Now clients do the work of improving and building more persuasive websites” I answer.

That is my short answer. As you might expect, some find this answer unsatisfying…go figure.

So the next time I sense the other party wanting a tad more detail and elaboration, I will likely just read them this case study [1] of the Persuasion Architecture process from MarketingSherpa.com. (It’s about the best description i’ve seen of the work we do around here day to day. )

Unless you know of a printer that can print this article on the back of my business cards.

Let me know.


Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com

URL to article: http://www.grokdotcom.com/2004/09/21/what-does-a-senior-persuasion-architect-do-anyways/

URLs in this post:

[1] this case study: http://www.marketingsherpa.com/sample.cfm?contentID=2817

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