Questions? (877) 643-7244

Archive for September, 2004

FutureNow Article
Wednesday, Sep. 1, 2004

7 Tips for Generating Leads Online

September 1st, 2004

Seven suggestions to help your Web site convert more leads

Generating a lead may be the sole purpose of your site or a small piece of your marketing mix. Either way, it is always about answering a prospect’s unspoken questions and communicating the value of doing business with you.Folks do their research online precisely so they don’t have to interact with someone – think of your visitors as the most introverted people you ever knew. They come to you with curiosity,…

...continue to read "7 Tips for Generating Leads Online"

FutureNow Article
Wednesday, Sep. 1, 2004

What Does That Direct Navigation Statistic Mean?

September 1st, 2004

What does it mean that a large percent of users get to a Web site by direct navigation?

Here’s some food for thought.

You’re reading an article, and you come across this information nugget: A really big percentage of folks (60-some-odd-percent depending on the source) get to a Web site by direct navigation. That means they typed the Web address directly into their browser or they clicked on a favorite.

If you’re like most folks out there, still looking forward to your Web…

...continue to read "What Does That Direct Navigation Statistic Mean?"

Marketing Optimization Blog
FREE Newsletter Sign-Up
send it once every: