Seven suggestions to help your Web site convert more leads

Generating a lead may be the sole purpose of your site or a small piece of your marketing mix. Either way, it is always about answering a prospect’s unspoken questions and communicating the value of doing business with you.Folks do their research online precisely so they don’t have to interact with someone – think of your visitors as the most introverted people you ever knew. They come to you with curiosity,…

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What does it mean that a large percent of users get to a Web site by direct navigation?

Here’s some food for thought.

You’re reading an article, and you come across this information nugget: A really big percentage of folks (60-some-odd-percent depending on the source) get to a Web site by direct navigation. That means they typed the Web address directly into their browser or they clicked on a favorite.

If you’re like most folks out there, still looking forward to your Web…

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