Gentlemen, it’s has finally happened.
Through the modern miracle of the consumer survey, a research firm has actually revealed, what women want.
This is of course, an earth shattering breakthrough for the male race, considering that most of us have been trying to answer this question since ..well.. Adam and Eve?
Ohh wait never mind, no such luck.. this research is confined to what women want online. Now that’s something a tad different.
What do women want online? Easier, more personalized shopping
Women want their online shopping experiences to make their lives easier. That’s the outcome of research based on a series of interviews with women two at a time that consultants Resource Interactive conducted for the Shop.org Summit this week in Anaheim, CA, and that resource Interactive president Kelly Mooney presented Wednesday.
The 10 things women want online, Mooney reported, are:
In the Persuasion Architecture process, each of these “10 things” women want occur as a natural bi-product of our persona-based design approach. In fact, Persuasion Architecture actually, in some cases, goes further and accounts not just for ‘women’ in general, but for women with different preference types and motivations.
What I found most fascinating about this research was the methodology used. I’m curious what some of the marketing to women experts like Michelle Miller and Yvonne DiVita have to say about this approach. My suspicion is that it is a refreshing step in the right direction but might not represent the gamut of preferences that the fairer sex has when shoppin’ online. I wonder if this methodology may skew the results to reflect a more “Expressive/Humanistic” preference type.
Regardless, we can say with firm resound that any retailer would be smart to implement these.
Psst…..I’ll even venture to say that there are many men that would appreciate some of these elements in a website.