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Think “personas” - grapple with the mindset and needs of your visitors to design a conversion process that satisfies everyone
A news clip just informed me: a phenomenal 80 percent of all purchasing decisions are made or influenced by women! I can’t actually verify that statistic for you (the talking head certainly sounded credible enough), but I can tell you that women - in one way, shape or form - are behind the majority of actions folks take on your Web site.
The question is, are you helping these economically powerful people accomplish their tasks on your Web site? Do you really know what they need? How would you even start?
Your Web site’s persuasion architecture must begin with an understanding of your audience, not in the aggregate, but in the specific. So, meet Danielle. A specific if there ever was one!
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Read the entire newsletter: Volume 100
Around the Net: Around the Netâ¦- Blog Money: The Income Outlook for 2009 January 5, 2009
- Social Media Resolutions for 2009 January 5, 2009
- If I Could Change One Thing About the SEO Industry, It Would Be... January 5, 2009
- US Air Force Web Posting Response Assessment January 5, 2009
- Calling All Sports Fans - ESPN.com gets redesign January 5, 2009
- Big List of 2008 Recap Posts January 5, 2009
- Get Closer to Your Customers Now January 5, 2009
- Too Much Data Vs. Actionable InsightJanuary 5th, 2009
- Killing Web AnalystsJanuary 2nd, 2009
- The Sciences and Disciplines of Web Site OptimizationJanuary 2nd, 2009
- January 15th:
Free Webinar with Guest Jim Sterne: 2009 is Our Year to ShineWe all agree that the sooner we can put 2008 behind us the better. Should we be looking forward to 2009? Yes, says Jim Sterne, Chairman of the Web Analytics Association and Founder of the eMetrics Marketing Optimization Summit.
He says 2009 is Our Year to Shine. This is the year that web data and web intelligence come into their own. This is the year upper management will be looking to the web for rescue - and you'll be there with the answers. If, that is, you stand ready to move up the to the next level of continuous web marketing improvement and that is all about tactics this year. Jim will lay out the conceptual framework and then tell you exactly where you need to focus your attention to make 2009 the best year yet for your business online.
Register now as space is limited.
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