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Archive for October, 2004

FutureNow Post
Friday, Oct. 1, 2004 at 1:55 am

Personal Experience Factor, Your Best Friend or Your Worst Enemy

October 1st, 2004

What do word of mouth, repeat business, profit margin, and conversion rate all have in common?

They can all be dramatically impacted positively, or negatively by your company’s Personal Experience Factor (PEF).

Personal Experience Factor is the actual experience a visitor/customer has with your company or products during a site visit, while interacting with your company, and after the sale.

Of course many other factors contribute to the above, but by in large, PEF is the most commonly overlooked and misunderstood.…

...continue to read "Personal Experience Factor, Your Best Friend or Your Worst Enemy"

FutureNow Article
Friday, Oct. 1, 2004

Does Your Online Writing Have What It Takes?

October 1st, 2004

To get the most from your online writing, make sure it’s relevant, persuasive and laid out effectively

Reading is the primary activity folks engage in on the internet. Some may click, some may register, some may purchase, some may send an inquiry, far too many will take a hike. But everyone who lands on your Web site has to read it (or have it read to them).

Speaking post-modernly, I have to admit that folks “read” in lots of ways. They “read”…

...continue to read "Does Your Online Writing Have What It Takes?"

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