- Conversion Rate Optimization & Marketing Blog | FutureNow - http://www.grokdotcom.com -
Still Falling Short in E(xceptional)-tail?
Posted By The Grok On January 1, 2005 @ 1:38 am In Articles,B2C,Buying Process,Content,Customer Experience,GrokDotCom Newsletter,Marketing Rants,Retail,Volume 103,e-commerce | No Comments
More ways to examine your site through the eyes of your visitors
When it comes to online shopping, consumer confidence is increasing. More folks are turning to the Internet for their shopping needs – this holiday season alone, online spending was up 25% over the last holiday season (according to one statistic I ran across). That’s cheery news for all of us. But don’t whoop it up too much just yet. Truth is, the mere presence of more traffic isn’t going to net you higher conversion rates.
Formulating how to interact with the nameless and faceless hordes isn’t an easy task, but that’s where your solution lies. And it’s the reason why you want to construct the persuasion architecture of your site based on personas and their buying-path scenarios.
By sharing with you Danielle’s online shopping experiences  based on her participation in our 2004 Online Retail Study for Customer-Focused Excellence , I tried to make those visitors in the trenches more real to you. Now, suppose I offer you some insight, collected from the same survey, on the etail shopping experiences of two experienced conversion rate specialists? Think the “real guys” have substantially different online buying experiences? Then think again!
Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com
URL to article: http://www.grokdotcom.com/2005/01/01/still-falling-short-in-exceptional-tail/
URLs in this post:
 Danielle’s online shopping experiences: http://www.grokdotcom.com/topics/onepersona.htm
 2004 Online Retail Study for Customer-Focused Excellence: http://www.futurenowinc.com/customerfocused04.htm
 Read the rest of this article: http://www.grokdotcom.com/topics/etailobservations.htm
 Read the entire newsletter: Volume 103: http://www.grokdotcom.com/Volumes/Volume01-01-05.htm
Copyright © 2009 FutureNow's GrokDotCom / Marketing Optimization Blog. All rights reserved.