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Friday, Jan. 7, 2005 at 12:54 pm

Beyond Conversion Rates

By Bryan Eisenberg
January 7th, 2005

In that first second at midnight on January 1, something nearly mystical occurs. Though the only thing that really changes is the calendar, we somehow feel we’re making a fresh start. We begin plotting things in our lives or work that can be different and better. Allow me to challenge you to think afresh about the opportunities 2005 offers you and your Web site.

The Conversion Rate Game

Before the dot-com implosion, we were a small, lonely voice shouting about conversion rates from every rooftop we could climb up. Back then, few seemed interested in submitting themselves to conversion rate accountability. We knew sooner or later, the piper would show up and demand payment.

Now, conversion rate optimization is almost mainstream. Welcome to the conversion rate ballgame.

Continue reading my column at ClickZ…

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Comments (1)

  1. Hi, I really like your topic.Topics I’ve shared your facebook.Thank you very much again

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Bryan Eisenberg, founder of FutureNow, is a professional marketing speaker and the co-author of New York Times and Wall Street Journal bestselling books Call to Action and Waiting For Your Cat to Bark and Always Be Testing. You can friend him on Facebook or Twitter.

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