In that first second at midnight on January 1, something nearly mystical occurs. Though the only thing that really changes is the calendar, we somehow feel we’re making a fresh start. We begin plotting things in our lives or work that can be different and better. Allow me to challenge you to think afresh about the opportunities 2005 offers you and your Web site.

The Conversion Rate Game

Before the dot-com implosion, we were a small, lonely voice shouting about conversion rates from every rooftop we could climb up. Back then, few seemed interested in submitting themselves to conversion rate accountability. We knew sooner or later, the piper would show up and demand payment.

Now, conversion rate optimization is almost mainstream. Welcome to the conversion rate ballgame.

Continue reading my column at ClickZ…