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What question are you asking?

Posted By Jeffrey Eisenberg On January 22, 2005 @ 3:12 pm In Branding and Advertising Rants,Conversion Rates | No Comments

Images [1] Think of your customers going down different paths to the close, not simply one optimized path. If you ask a different question, you may get a different answer.

If your question is, "How do I build a single pipeline that gets me the highest conversion rate?" that’s likely to be what you build.

What if you asked "How do I build multiple pipelines that give me the highest conversion rate overall?" What might you build?

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