What question are you asking?
Posted in Branding and Advertising Rants | Conversion Rates
Written by: Jeffrey Eisenberg
Think of your customers going down different paths to the close, not simply one optimized path. If you ask a different question, you may get a different answer.
If your question is, "How do I build a single pipeline that gets me the highest conversion rate?" that’s likely to be what you build.
What if you asked "How do I build multiple pipelines that give me the highest conversion rate overall?" What might you build?
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Written by:Jeffrey Eisenberg
