- Conversion Rate Optimization & Marketing Blog | FutureNow - http://www.grokdotcom.com -
The Forest for the Trees
Posted By The Grok On March 1, 2005 @ 1:58 am In Articles,B2B,Buying Process,GrokDotCom Newsletter,Marketing 2.0 / Web 2.0,Online Persuasion,Selling Process,Volume 106 | No Comments
B2B or B2C, you persuade most effectively when you map their buying processes to your selling process
Okay B2B folks. Time to see the light. Time to challenge your perceptions of industry differences – when it comes to online persuasion, B2B is not substantively different from B2C. You sell; they buy; you’re most effective when your selling process pairs up perfectly with their buying processes. Whatever you’re doing out there in cyber space, you get that relationship right and you’ll persuade brilliantly.Getting stuck on superficial distinctions you think should define your practice of conversion is a big mistake. It’s a great big Forest of Persuasion out there – every possibly variation on selling and buying – and, believe it or not, every tree I’ve ever brought to your attention has come from the same forest! B2B folks who out of hand dismiss B2C examples as irrelevant truly risk missing the forest for the trees.
If you don’t have traffic and don’t have goals for that traffic, you don’t need to pay attention. Everybody else cosy on up, ‘cause this pertains to you.
Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com
URL to article: http://www.grokdotcom.com/2005/03/01/the-forest-for-the-trees/
URLs in this post:
 Read the rest of this article: http://www.grokdotcom.com/topics/forestvtrees.htm
 Read the entire newsletter: Volume 106: http://www.grokdotcom.com/Volumes/Volume03-01-05.htm
Copyright © 2009 FutureNow's GrokDotCom / Marketing Optimization Blog. All rights reserved.