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FutureNow Post
Friday, Mar. 18, 2005 at 1:09 pm

Create Landing Pages That Convert

By Bryan Eisenberg
March 18th, 2005

Buying site traffic costs more every minute. Long term, the online business battle will be waged over conversion rates and return on investment (ROI), not traffic acquisition. Those landing pages you pay for so dearly are a logical place to begin your solid commitment to better conversion rates.

Each successful landing page answers the following questions:

  • What’s the offer?
  • Who’s interested?
  • Why are they interested, and why should they take further action?
  • How do they get started?

Before you address these questions, think about the context in which prospects land on your site.

Continue reading my column at ClickZ…

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Comments (3)

  1. Neat blog, some interesting details. I believe 8 of days ago, I have found a similar post. Does anyone know how to track future posts?

  2. Good post, some fascinating details. I believe six of days ago, I have discovered a similar post.

  3. i have few suggestions:
    Use graphics to support the promotional messages
    Look at them straight into the eyes
    The content is all you have, treat it well!

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Bryan Eisenberg, founder of FutureNow, is a professional marketing speaker and the co-author of New York Times and Wall Street Journal bestselling books Call to Action and Waiting For Your Cat to Bark and Always Be Testing. You can friend him on Facebook or Twitter.

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