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Create Landing Pages That Convert
Posted By Bryan Eisenberg On March 18, 2005 @ 1:09 pm In ROI Marketing | 3 Comments
Buying site traffic costs more every minute. Long term, the online business battle will be waged over conversion rates  and return on investment (ROI), not traffic acquisition. Those landing pages you pay for so dearly are a logical place to begin your solid commitment to better conversion rates.
Each successful landing page answers the following questions:
Before you address these questions, think about the context in which prospects land on your site.
Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com
URL to article: http://www.grokdotcom.com/2005/03/18/create-landing-pages-that-convert/
URLs in this post:
 conversion rates: http://www.clickz.com/experts/crm/traffic/article.php/3434561
 Continue reading my column at ClickZ…: http://www.clickz.com/showPage.html?page=3490481
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