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Create Landing Pages That Convert

Posted By Bryan Eisenberg On March 18, 2005 @ 1:09 pm In ROI Marketing | 3 Comments

Buying site traffic costs more every minute. Long term, the online business battle will be waged over conversion rates [1] and return on investment (ROI), not traffic acquisition. Those landing pages you pay for so dearly are a logical place to begin your solid commitment to better conversion rates.

Each successful landing page answers the following questions:

  • What’s the offer?
  • Who’s interested?
  • Why are they interested, and why should they take further action?
  • How do they get started?

Before you address these questions, think about the context in which prospects land on your site.

Continue reading my column at ClickZ… [2]

Article printed from Conversion Rate Optimization & Marketing Blog | FutureNow: http://www.grokdotcom.com

URL to article: http://www.grokdotcom.com/2005/03/18/create-landing-pages-that-convert/

URLs in this post:

[1] conversion rates: http://www.clickz.com/experts/crm/traffic/article.php/3434561

[2] Continue reading my column at ClickZ…: http://www.clickz.com/showPage.html?page=3490481

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